Turn Accessibility Into Opportunity: Solve Your Alt Text Gaps Before the 2025 Deadline

Big change is coming. Starting 28 June 2025, the European Accessibility Act (EAA) will require many private-sector websites—including media companies, e-commerce sites, banks, and streaming platforms—to be fully accessible to people with disabilities. That includes making sure every image, graphic, and multimedia element on your site has accurate, meaningful alternative text.

But here’s the good news: Accessibility is not just a legal requirement—it’s a business advantage.

What’s Required? If your website offers:

Paid content (e.g. digital subscriptions), Video or audio media, or E-commerce or digital services to consumers,

then you’re likely legally obligated under the EAA to meet accessibility standards—including proper alt text on all images.

Without it, blind and visually impaired users can’t access your content, and screen readers can’t interpret what your site is showing. That’s not just a compliance risk—it’s a missed audience.

Why Act Now? The clock is ticking. But this isn’t about racing to avoid fines—it’s about unlocking new value:

Grow Your Audience: 135 million people in the EU live with a disability. Inclusive websites reach more people, keep users longer, and convert better.

Boost Your SEO: Search engines rely on alt text too. Descriptive, keyword-rich alt attributes help your content get discovered.

Strengthen Your Brand: Leading media and enterprise brands are known for being inclusive and socially responsible. Accessibility shows you’re forward-thinking and values-driven.

Make Internal Workflows Smarter: Fixing your alt text isn’t just a patch—it’s a chance to improve how your teams create, tag, and publish content.

How We Help We specialize in solving alt-text at scale—for newsrooms, content teams, and digital leaders. Whether you’re managing thousands of archived images, fast-moving daily content, or complex CMS integrations, we offer:

Automated and human-reviewed alt-text tagging pipelines

Integration with your existing publishing workflows

Fast, reliable audits and gap analysis of your current setup

Strategy, training, and long-term support

Let’s turn compliance into competitive advantage—and get ahead of the 2025 deadline the smart way.

Ready to get started? Reach out today to schedule a free consultation and find out how we can future-proof your site for accessibility—and opportunity.